Tuesday, March 17, 2009

The all important feedback rating

Keeping (or getting to) that elusive 100% feedback rating on Amazon is tricky. Good thing I'm here to give some advice. First, it should be noted that if you are going to sell a lot on Amazon.com it's going to be near impossible to keep that perfect rating, but it's worth trying.

1. Treat the customer with RESPECT like you would like to be treated. This is critically important. I know you may be frustrated that you get an inquiry asking about something that was clearly listed on your description, but put that away and answer with a polite email. When a customer asks where the h*ll is my package it's been 2 days?!? Just take a breath and remind them of Amazon's policy and informing them that their item is shipped.

2. Pack your items with care. Sellers don't care that with all of Amazon's crazy fees you couldn't afford anything other than something you pulled out of the dumpster. They care that their book got to them in good shape. I wrap my books in bubble wrap then wrap that with brown 3m shipping paper. It works out well and it looks really nice. I know that there are other good options too, like the multi-d and padded envelopes, but for now this is the most cost effective for me.

3. If there is a poor feedback left, contact the customer (without being annoying about it). Most people will remove feedback if you deal with their problem by giving them a refund, sending another book, or even sending an apologetic email.

To sum it all up, treat the customer like you would like to be treated.

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